The fourth video that I have chosen to analyse is called Fire and Gold by an american artist Bea Miller, whose music falls under the genre of pop.
Andrew Goodwin's Theory.
This particular music video ignores a common narrative complying with Goodwin's theory. The conventions of Goodwin's theory applied to Fire and Gold.
- Relationship between lyrics and visuals. In the video Bea makes a gesture with her hand over the top of a candle this amplifies the lyrics 'Fire and Gold'. Her facial expressions and movements also help to Amplify the lyrics.
- Thought Beats. In this video we see a selection of cuts which go alongside beats, this video also plays with movement for example she makes fast pace jolty movements on each beat. For example she falls to onto the bed in time with the beat.
Genre related style and iconography. The genre of this music video is pop and we can see this through the dancing and party aspects, makeup and large crowds.
- Star image, multiple close ups of the main vocalist are used throughout the image this is to promote a recognisable brand image. Especially in the opening shot presenting us with the artist.
- Voyeurism is where males but typically females are portrayed as sexualised objects, in this particular video and due to the age of the artist women or men aren't really shown in a sexualised way, the only shot that may be seen as voyeurism would be one of Bea in a low cut chest baring top. As this is not really shown to be to sexual I don't think it count as voyeurism.
- There is no intertextual references in this particular music video un like other pop music videos like Taylor Swifts music video for Love story which contains references to the Shakespearean play Romeo and juliet.
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