This music video is really creative and i loved the way that it told a story through dance, i loved the way that the story almost develops backwards. it is almost like it is being rewound.
This video if for XOV's single Lucifer i really liked the way that the camera was constantly panning and the shots lasted quite a long time changing with the pace of the music. I thought that the use of the rewound footage was really clever and gave the video life, the way that the footage is slowed down is interesting as it makes the video feel more intense.
I really liked the idea of the narrative to this music video, I loved the way that the lyrics related to what you saw. I liked the idea of trying to advertise the band through the music video even more by showing their Twitter feed and talking about it a lot, this makes the audience want to check them out meaning that if they follow then they will be constantly updated with their news. Overall the video is really cute and serves its purpose well.
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