As we are a new band we needed to make sure that we included suitable iconography and synergy between all of our products, this was so that the audience is able to see a conection between all of our products and relate them back to the band. everything has to work together and look good as a package, if it didn't it would look really un-professional. We also created different forms of marketing campaigns these were to be used on our social networking sights and website to boost the authenticity of the band.
Our main goal of our marketing campaigns was to put across an image, one that the audience could relate to, we wanted to make sure that throughout all of our products we looked like a fun, youthful, friendly band, as we each had our own identity/personalities within the band we wanted this to be evident along side looking united as a band. We wanted to be able to all look different but part of the same.
For our website we wanted the home page to contain an image of all three of us, this is because it is the first photo the user sees when they click our website. The image had to show clearly that we were a band, it also had to successfully put across our genre of music and style as a band. We decided to go with an image that was also used on our digipak this would mean that there was a connection through both products creating synergy and potentially making them both look more successful.
Female band such as little mix and M.O use images of themselves close together, this makes them appear as a typical pop girl band, this was something that we wanted to include on our website as we also fall under that category.
Above shows the image that we decided to use on our website, we used iconography through the use of light flares, these are also used on our digipak and music video. This is because our album is titled Light Me Up and as our first single we are going to release a music video from this also contains the same title, lights became an icon for our band. light flares are shown on every page of our website mainly in the back ground.
We made sure that this was consistent throughout all of our products, this would mean that the combination of all of these would be more effective.
Above shows an image that we used on our digipak, it is the same photograph that is used on our website. This allows a visual link to be created, between both products.
As we are a new band we needed to apply synergy and iconography to all of our media campaigns, this would initially help them to be noticed in the growing industry, by both their target market and others. Our target audience is aged between 11-13, they are interested in pop music, as they are quite youthful we would also expect interest in things like social networking to be evident. by researching and analyzing other similar artists digipaks and websites of the same genre we were able to come up with ideas that we could include. We knew that the Digipak needed to be colourful and lively to represent our music. we also knew that it had to contain synergy and a colour scheme. but it also had to match our other products like the website and music video. for it all to be effective they all had to work just as well separately as they do together. We decided colour would be the thing uniting our ancillary products together. Each member of the band has their own individual colour that was associated with them these colours are used so that the band members are able to become more recognisable in the public eyes, as they will hopefully see our marketing campaigns like our music video and associate the colours with the girls rather than just seeing them as another girl band, they will see them as one with an identity.
On both our digipak and website we used iconography this helped to create synergy through our products this was necessary because as a new band we need something to be associated with, we used pink lips on our website and digipak, we also had a lot of close ups of lips in our music video.
We also needed to make sure that there was a theme running throughout all of our products, they needed to be able to blend together and each part needed to be instantly recognisable with each other, because we have gone for a theme of lights this would be one factor, the other would be the colours. as there is a lot of uv lights in our music video this meant that a lot of the shots were a dark purple, we decided to go with this colour as the colour of our band, as it carries the connotations of royalty and power, and as we have a younger audience we wanted to take influence from bands like girls aloud and little mix who are all about the girl power. Using this colour would show that we aren't just a girly pop band but we are powerful as well, we wanted to be shown as powerful influential role models.
We have created a presentation going into more detail on how we made sure the combination of our main products and ancillary texts were effective.
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