What have you learned from your audience feedback?

We have created a range of feedback devices, these include things such as Surveys on surveymonkey and live screenings. These were completed and aimed the majority by our main target audience of 11-13 year olds, there was also a selection of people who were not our primary target audience. Receiving feedback from them as well was good because it meant that we were able to confirm the choices we had made, with the intentions of making it suitable for our target audience, and it allowed us to get a wider view on what the majority of people of different age brackets are into.

Here is a presentation that I made that shows a random selection of people from our target audience and secondary audience.

At the beginning of december once we had finished our music video first drafts, we showed them to our class and received feedback on our videos. As our video wasn't complete yet there was a lot more that we needed to improve on. A lot of the feedback was that it didn't really show who the artists were and you couldn't tell their personalities, as a result of this we then went out and filmed more scenes that expressed the bands personalities more, these were the scenes in front of the white background. we then showed it again once we had made these changes. People liked these scenes but weren't sure about the white background, they suggested changing it to our colours to show the bands identities more. This we included as we believed it would work better, the feedback as a result was a lot better.

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Through our feedback we also found that people didn't agree that Taine (boy in first images) fit with our genre. However we needed this footage to complete the narrative so unfortunately we couldn't edit it out, if we were to film these scenes again we would consider using boys that fit with the genre more.

We created a survey that we sent out to people in the years 7-8 (aged 11-13) this was to see what the target audience thought about our music video, website and digipak and what they did and didn't like about it. My mum shared the link to our survey on her Facebook account, asking her friends to answer it, this meant that we could gain more of a variety of responses. The results we received as a result of this were good as it meant that we had a wider understanding and an audience with different interests and music tastes, answering the same questions to see what they thought.

 

I then put all of the results together in a presentation, this makes it easier to see what the results were that we received.

We also received feedback on our digipak, this was also from a wide range of people, these included our peers and a smaller selection of students all meeting the requirements of our target audience, here is some of the feedback we received from our first draft.

We knew this needed a lot of work before it would be ready. We still had one image to complete and a lot of text needed to be added. From the feedback we decided to tak out two of the sillouete images to enable  clear picture of the band to created. This feedback was also what inspired us to do another photo shoot as the images we had were all very similar. 

We also decided we needed to create synergy between this and the website so we included the band logo of the lips which appears on the website, used the same text and continued using the colour purple.

This was our final digipak:

You can see from these images that we made a lot of changes based rom our audience feedback, firstly we added a back panel containing the lyrics, secondly we changed the top right image to one more tile like. we also lightened the colours on the front page and changed the font so that it matched the website. The bottom left image we changed to one of us there was a similar version of this used on our website, this created synergy throughout our products. the image of the CD we changed although the feedback was positive we believed that it didn't suit our changed digipak and would look more professional like this, it also contained synergy with our website through the lips. the bottom left image we changed as one of the comments in the feedback was that there was too many silhouettes and as we already had the tile one, and it would be one too many.

We printed some of these out and handed them out to our target audience asking them for feedback on what they thought. here is some of the responses we received.

KEY: 

1 - Top Left, 2 - Bottom Left, 3 - Top Right, 4 - Bottom Middle, 5 - Bottom Right, 6 - Top Middle.

1. 'its not very good, like the colours don't really work very well together with the background.'

1. 'I like the font at the top,but i think the bottom bit should have been the same.'

1. 'The two end photos are serious the middle one isn't'
2. 'I Like the photo its cute'
3. 'looks good'
3. 'The lips remind me of mean girls, and their book'
4. 'It looks really edited as you can see a white line around the people.'
4. 'I like the three monkey thing its cute and funny'
5. 'the songs sound fun and i like them but i dont get what one of them says (te amo) and it doesn't fit much.'
5. 'i like the photo goes well with the rest of it'
Not all of this feedback was positive but it was constructive criticism and it was all relevant, it showed what people really thought of our Digipak. These were all points that we could improve on if we were to do it again.

We asked a couple of year 9's (aged 13-14) to come and view our music video, give us feedback and then have a play about on our website. we recorded them whilst doing both of these.

The feedback we received here was overall very positive, and our target audience seemed to like both our music video and our website.
We also sent out paper surveys to tutors and asked them to be filled out after watching the music video, we understood that this would be a big thing to ask as you dont get much time in tutor and there are more important things to be completed. this was why we were really grateful with the large amount of results we received.

The image above shows one of the more positive feedback sheets that we received.
We then put all of the results together in a tally, the image bellow shows this. you can see that the majority of people rated our performance as 3-4. our costumes as 2-3-4. the locations as 3-4, convincingness as 3-4, along with weather or not it worked raiting on average between 3-4 giving it an over all rating of 4 mainly.

We then asked a group of year 9's the same thing and collected the results in a tally just like the one above.