Locations

Our music video consists of many different locations some of these are mentioned before in my previous posts;

- Outside the nightclubs

This  is our first location in the music video it is her to give the audience a sense of the setting and allow them to connect with the location as they can feel like they are following the band and their friends into the night club. In this location there will be shots of the girls pulling up in the car, getting out, talking to the bouncer, catching the attention of the boys and entering the club.

- Inside the night club

In this location there are also a few subcategories, in the main inside scenes there will be shots of the girls walking around the club looking 'sassy' and 'powerful' here you will see them laughing and just simply having fun with their girl friends, in the background you will also be able to see the guys egging each other on, having fun and constantly being drawn to the girl. There will be shots of the girls dancing and other people dancing around them. Scenes at the bar will be shot these will include both the girls, boys and other people laughing and drinking.

- Light wall

Performances shots will be taken in front of these, the girls will be sitting on the floor lip syncing to parts of the verses to these songs, in these shots they will be wearing glow in the dark make up and dark clothing to contrast against the wall.

- Bathroom scenes

This location will not be shown for long, it will show the girls putting on makeup and singing into the mirror it will then focus on one of the girls (putting on lipstick) and you will see her kiss the mirror.

- Outside garden scenes.

in these shots you will see a group of people dancing and messing around, they will all be wearing glow in the dark clothing and will be playing with glow in the dark props, there will be scenes of the band running away from the camera with their glow in the dark shoes (taken inspiration from the Ellie Goulding music video for Goodness Gracious) There will also be scenes of the artist singing, there will be a mix of different angle and style shots.

- Dripping Glow Drops

here is where the girls will show off their dancing it will be darkly lit and the glow balloons will make up most of the light, the girls will be wearing similar outfits with their own styles shining though. The girls will be wearing glow in the dark shoes. The room that we are going to shoot this in will be our school drama studio this is because it is big tall and the walls are painted black which is perfect for our video.

Prop List

For our music video we are going to use a selection of different props, this will hopefully make the video more successful. Some of the props we will have to buy, others we already have and there will be some which we have to use our creative skills and create. In each different location there is going to be a selection of different props. The props are listed bellow in categories based on their locations, (not every location uses props).

Outside the nightclub

- Car/Taxi (This will be used for the shots when the band pull up to the nightclub and get out, there may also be other scenes shot in the car itself)

- Velvet rope on metal poles (This is used as a barrier outside clubs behind stand all of the people who are waiting to enter the club, we are going to use this so that our music video looks even more realistic)

- Clip Board (this will be used by the bouncer, he will look at us then down to the clip board and then back at us opening the door to let us through ahead of the long line of people)

Inside the nightclub 

- Glasses of drink (these will be used by us in some shots and the people around us to create the feeling that we are actually in a live night club and make the Mise en scene better)

- Microphones (these will be used in this location when we are performing this is so that we look realistic and it breaks up the lip syncing)

The Bathroom scene

- Lipstick (this one of the band members will put on in the bathroom scene)

- Hairbrush (another member will be brushing their hair with this item) 

- Powder (one of the members in the band will be applying this to their face)

The Glow Garden scene

- Glow sticks (these will be placed sticking up out of the floor to give the appearance of strange looking flowers, these will also be used as part of costume and part of other props)

- Bubbles (the mixture for these will be mixed with the liquid inside the glow sticks, this is so that the bubbles themselves glow in the dark)

- Clear glasses of water, with a glow stick in the bottom (these will be used as props for the drinks, because of the glow sticks in the bottom of the glass when ever something taps the glass an aura of light is shone out of the top of the glass this is because of the vibrations and the light particles bouncing of the glass)

- Balloons (these will be used in shots where people are playing with them and throwing them about, we will make these by sticking glow sticks inside of them)

The glow drop scene

- Balloons (these like above will have glow sticks inside to make them glow, these will be placed inside a sock of fabric hanging from the ceiling this is to create the illusion of dripping glow in the dark balls)

Moodboard

In class to get an idea of who we were as a band and our look we researched other bands similar in the same market, Frankie created a mood board (below) this shows the look that we are going to go with and the style and themes we are going to present through or music video, and the rest of our work.

 

Our ideas are expressed quite similarly in this music video by Ellie Goulding called 'Goodness Gracious'. There is a strong theme on bright lights and colours, which is also what we are going for.

I noticed a shot of a girl wearing neon lipstick in a dark place, which is what we are going to do. The shots where the main artist is dancing with neon strips on her shoes is also an idea we had of doing in our video. There is not a strong narrative, just a concept of young friends living life and having a great time which is what we were going to do too.  

This video 'Lights' by Ellie Goulding has lots of varied shots using lights and a dark background so there is not narrative. We can get some shot inspiration for our video in our scenes using a lot of lights.

In this music video 'XO' by Beyonce I like the concept of happiness and having fun with friends (the fast pace of the video also helps to express this). I like the opening shot which is of blurred lights. I think it would work well to put a shot like this one in our video to break up the fast pace, make the visual more varied and therefore keeping the viewer interested.

I like this video because of its use of effects. in the first 30 seconds of the video, visually it is quite slow and there are no effects but in the middle and the end of the video there are lots of fast cuts, and lots of fast animations and other effects. The light colour changes also quicken. This is something we will be doing in our video.

I would like to use effects like these in our music video towards the middle/end to make it look more visually interesting and busy as the pace quickens. The idea of not putting everything in from the beginning was suggested to us by Jake Wynn the director, because otherwise it would be too full on and could become boring. whereas if the video gradually becomes more visually interesting then the viewer will be more hooked and less inclined to stop watching.

These are screenshots from an A2 music video created last year. They created a solo pop artist. I like some of the effects and different shot ideas they had. There are hundreds of cuts in this video which makes it look interesting and professional.

In the video by Neon Jungle called Trouble it introduces the band by shining a moving spotlight over them individually. I like this idea and think we should use it in the beginning of our music video.

In the video 'How You Doin' by Little Mix there are split screen shots where there are close ups of all of the singers individually but put together in the same screen. We like this idea and want to do this in our video. By having each girl  with a different background shows off our identity within the  band. 

We are taking inspiration from Little Mix's video 'Move' for our dancing shots where  it is quite dark but with bring lights in the background so you get a silhouette effect. we think this looked impressive and professional.

In this video we liked the fast pace, quick cuts, use of lights. I noticed how the pace quickens towards the end of the video and I think this makes it successful. (This was also a piece of advice that Jake Wynn the music video director gave us). It is very fast but then ends on a longer shot which helps to end the video. I like how there are shots on top of other shots (e.g. blurred lights over the top).

Research

Our song

Parade's record label was 'Asylum Records' (2010-2011) which is an American record label founded in 1971 by David Geffen and Elliot Roberts.
Parade collaborated with a UK music producer called Tim Powell, who has also written and produced for 'Girls Aloud' and 'Sugarbabes', to create the song we are using ('Light Me Up') . This song was included in their second studio album which was created in 2012.
Our GenreOur music genre is pop so we have looked at other pop girl bands in order to take inspiration of their, website, digipak and overall image. Here are some we came up with:

• Girls Aloud

• Sugarbabes

• Little Mix

• Destinys Child

• Fifth Harmony

• M.O

• The Pussycat Dolls

• The Spice Girls

Our Music video presentation

This is a powerpoint that olivia has created that explores all the different aspects that we have thought about and considered in order to make our music video more successful.

Music video ideas from Olivia Plumpton

Inspiration

This is a range of photos which show our inspiration for the theme of the music video. We are going with a bright lights and colours theme because the names of the song is 'Light Me Up' and this line is repeated many times in the song. This is an example of linking the visuals to the lyrics.

Below is a range of photos from different girl bands including, M.O, Fifth Harmony, G.R.L and girls aloud. These photos all express a similar style and this is what we want to go for. This style has to be suitable for our target audience so we have decided on clothes which are not too revealing but still look appropriate for a pop video and 'party-like'. In these photos the band member are wearing similar clothes to each other and this is something we are going to take into consideration.